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Et Al Familia

Et Al

Sheila, Kirsty and Mikaela

Et Al’s designers Christine Doughty and Anthony Capon proudly presents their SS15 Collection Et Al Familia

“When we approached this season’s campaign, we felt it was important to focus on the clients who walk through our doors. What we love about our clients is the diversity, ranging from grandmothers to granddaughters, to fathers and sons. Amongst the many forms of relationships which we wanted to celebrate, we felt it was important to highlight equality of gender and the right to love”. - Anthony Capon. 

“This season has been exciting as we endeavoured to push the boundaries once again through design and construction. All our patterns are done in-house and we have formed solid working relationships with our manufacturers, many of whom we have worked with for over 10 years. 

We are a close-knit team of 6 at our Collingwood studio in Melbourne and we continue to commit to creating beautiful product each season. This level of commitment extends to the store experience given by our wonderful styling team. We are very fortunate to have such loyal clients and over the years, many have become like family to us. We hope you all enjoy our Et Al Familia collection”. - Christine Doughty. 

We take pride in being a family owned business since 1987, welcome to the family. 

 

Mikaela is Et Al’s current intern and a recent graduate from the Melbourne Fashion Institute in Fitzroy. She has a beautiful relationship with her mother Kirsty and grandmother Sheila who is a natural in front of the lense. In her youth, Sheila used to be photographed by her husband who saw her as a muse. 

“What we love about Sheila is her poise and grace when she posed for our photographer Ray. She is full of humour, wit and charm. It was beautiful to see the interaction between three generations of confident women who felt and looked great in our collection”. - Doughty. 

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